Serving the real heroes of business
Hello! I’m Kevin from Brass Onion.
I moved from New Zealand to Barcelona in 2004 and quickly fell in love with the city’s entrepreneurial energy. But I also saw how hard it can be for international founders to build a business here while navigating language, culture, vendors, and local expectations. Building a business in Spain takes grit. You should not have to choose between flaky freelancers and agency invoices you can barely justify.
We believe small business owners are the true heroes of business. You carry the clients, sales, admin, hiring, delivery, and late-night decisions. Your website should not be another puzzle on the desk. It should help people understand you, trust you, and take the next step.
Before launching Brass Onion Studios, I spent 25 years leading UX and digital design in corporate environments, shaping fintech systems, digital platforms, and UX architecture for brands including GE, Wolters Kluwer, Dow Jones, Sage, HP, Teva, and FXStreet.
I founded Brass Onion Studios to bring enterprise UX (research, clear structure, conversion thinking and data) to small businesses, minus the corporate bloat. We turn the methods behind billion-dollar brands into high-performing websites and marketing for local SMEs and SaaS founders.
We take what we’ve learned working with big‑tech brands
and turn it into simple, effective strategies small business owners can actually use.
What this means for your business
Know what works
See which offers, prices, pages, and calls-to-action move visitors to act and spot technical problems before they become expensive.
Make the site easier to use
When visitors can find answers quickly, they stay longer, trust you faster, and need less hand-holding.
Turn more visitors into customers
Get more calls, sales, sign-ups, or demo requests from the traffic you already have, not spend more on ads.
A smarter, less stressful way to run your website
A website that does not earn its keep drains your time, leaks leads, and costs you opportunities. We shaped our entire practice around a simple, straightforward process built on 5 simple rules:
Plain-English strategy
We turn complex web and marketing problems into clear next steps.
Decisions backed by behaviour
We look at what visitors click, read, ignore, and do. Then improve the site around that evidence.
A partner, not a gatekeeper
We handle the technical heavy lifting, but you stay in control. We can train you to make simple updates yourself or manage everything for you.
More time for your real work
We manage the website, SEO, and updates so you can focus on clients, sales, and growth.
The right level of help
Get a new website, a redesign, a technical cleanup, or ongoing support based on your goals and budget.
A lean team, built around your project
You get one clear point of contact, backed by trusted specialists when the work calls for it — design, copy, SEO, development, analytics, or technical fixes.
Kevin
Founder, UX Lead
Oana
UX Designer
Alex
Web Developer
Get more from the website you already own
More sales, enquiries. More booked calls. Clearer data. Less stress.
Outcomes:
- More calls, enquiries, sales, or demo requests
- Clear analytics showing what works and what needs fixing
- Reliable English-speaking support in Barcelona
- Less time chasing vendors, fixing tech, or guessing alone
No obligation. In 30 minutes, we’ll map out your target goals and next steps.
You focus on the business. We’ll make the website your top digital sales rep.
Measuring what works, improving, and keeping the winners.
