Services
SEO &
USABILITY
SEO & usability that help customers find you, and choose you.
English-speaking local SEO in Barcelona, plus great usability to win customers. SEO brings the right people. Usability gets them to act. Together, they turn clicks into customers without buying more paid ads.
Is your website invisible to the right people?
Paid ads stop the moment you stop paying. Organic visibility can keep bringing the right people to your site over time.
But if your pages are slow, thin, confusing, or missing the answers buyers are searching for, Google has little reason to rank them — and AI search tools have little reason to reference them.
Your business deserves pages that are easy to find, easy to understand, and easy to act on.
Local SEO in Barcelona: make your website easier to find, read, and trust.
We improve the pages, content, structure, and technical signals that affect how people find and use your site.
That includes search intent, page speed, internal links, schema markup, content structure, and the words visitors see on the page.
AI tools can help us spot patterns and questions faster, but the final strategy is human.
We write clear, useful answers that help real buyers while making your pages easier for search engines and AI tools to understand.
5 ways we make your site easier to find and use
- Search intent mapping, matching website pages directly to the specific questions customers are actively asking across Google, ChatGPT, Gemini, and other modern search tools.
- Speed and Core Web Vitals, optimizing load speeds, mobile performance, and user page experience so visitors engage with content instead of bouncing.
- Useful content clusters, building strategically connected pages that cover services, core questions, locations, and unique expertise in deep detail.
- Structured data and clean markup, formatting key business information precisely so search engines and AI tools can seamlessly read and understand your pages.
- Friction-free UX, refining layouts, copywriting, and clear calls-to-action to turn more organic search traffic into direct business inquiries.
UX Expertise & Optimisation
UX isn’t decoration, it’s how you win.
We nail the message and flow first: who you serve, what they need, and the shortest path to “yes.”
Strategy & UX
- Positioning and value propositions
- Page architecture and user flows
- Wireframes and interaction patterns
- Conversion paths and form UX
- Analytics hooks planned from day one
Web Copywriting
- Conversion‑focused headlines and leads
- Benefit‑driven body copy and bullets
- Objection handling and proof placement
- CTA strategy and button labels
- Tone aligned to your brand and audience
Analytics & A/B Testing
- Event tracking and dashboards that show what’s working (and what’s not)
- Hypothesis‑driven tests for headlines, offers, forms, and flows
- Iterations that raise conversion without reinventing the site
SEO & AI SEO
- Search intent mapping and on‑page structure that’s easy to crawl—and easy to read
- Technical fixes that speed up pages and lift rankings
- AI‑ready content patterns that help you get cited in AI answers, not just blue links
Want to improve your site before you hire help?
3 steps to better search visibility & usability
What customers say about us
A COMPLETE & MULTI-FUNCTIONAL PRO...
Taking care of the functional specs, design and usability details of all projects he’d managed… I recommend Kevin & his crew to anyone looking for a complete and multifunctional pro to manage all kind of Web projects.
Frequently asked questions
SEO helps people find your website. Usability helps them understand it and take action. AI search helps tools like ChatGPT, Gemini, and other answer engines understand your business, services, locations, and expertise.
The goal is simple: help the right people find you, trust you, and contact you.
Local SEO helps your business appear in place-based searches, such as Barcelona, Sitges, or Sant Pere de Ribes.
General SEO helps you reach wider audiences across Spain, Europe, or internationally. For many English-speaking businesses in Spain, the best approach is a hybrid strategy.
UX improves how easy your website is to understand, navigate, and act on.
Clear messaging, simple page structure, faster loading, helpful content, and obvious calls-to-action reduce friction.
That means more visitors can quickly see what you offer, why it matters, and how to contact you.
No and you should be careful with anyone who says they can. Google rankings depend on competition, search demand, website quality, content, links, local signals, and trust.
What we can do is improve the parts you control: structure, content, speed, technical setup, local relevance, and calls-to-action – all of which affect rankings.
No. AI tools decide what to show based on many signals, and no agency can control those results.
What we can do is structure your website so AI tools can better understand your services, locations, proof, FAQs, and expertise. That gives your business a better chance of being understood and referenced.
Don’t get held back by a website that is hard to find or hard to use.
Get your site found by your ideal customers. Win them over with a site they can trust.
Make your website easier to find and use.
If your site is hard to find, slow to load, or unclear once visitors arrive, we can help you fix them.
