SaaS DESIGN
Teva's Bespoke Business Intelligence Dashboard
Teva Pharmaceutical’s custom dashboard for real‑time what‑if analysis and seamless data integration. It needed to be modular, intuitive, and user‑centered—enabling faster, data‑driven decisions across laptops and tablets.
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The Problem to Solve
Teva struggled to manage and analyze large operational and sales data streams. Off‑the‑shelf tools (Tableau, Power BI) didn’t fit the needs of regional CEOs, sales directors, and analysts. They needed a bespoke dashboard that:
- Enables real-time “what‑if” analysis for operational and sales data
- Uses a modular system for tailored visualizations
- Works seamlessly on laptops and tablets for mobile workflows
Our Approach: Iterative, Modular, User‑Tested
We started with lo‑fi wireframes to map modules and visualizations to real tasks, then moved to mid‑fi screens and clickable prototypes for rapid user testing. Feedback refined flows and micro‑interactions.
We designed a modular system so users could assemble custom dashboards from reusable components—Top Performers for trends, What‑If Analysis for scenarios—optimized for laptops and tablets to support mobile, collaborative workflows.
Result: Intuitive and Flexible
Users got an interface that feels natural and adapts to their needs. Custom dashboards surface the right metrics, while What‑If tools supported scenario planning without losing context.
The outcome was faster insight, smoother decisions, and dashboards tailored to diverse roles—regional leaders, sales directors, and analysts alike.
Deliverables
- User personas & streamlined user flows and wireframes for data nav and real-time what‑if analysis
- Mid‑fi prototypes user‑tested to refine interactions
- Modular design system with reusable visualization components
- Usability testing findings from workshops and interviews
- Recommendations for modular dashboards to support collaboration and diverse needs
